Joel Harrison: The tyranny of choice in the B2B martech stack

The martech industry has become confusing and overwhelming - and if you don’t understand there’s a problem you probably won’t be in your job much longer, says Joel Harrison, founder and editor in chief of B2B Marketing.In this episode of Get Simple we’re joined by Harrison to discuss why B2B marketing is gaining momentum unlike ever before, what marketers need to understand about the technology they’re buying into and how the next evolution in ABM will play out across B2B.Remember - if you like what you hear tell a friend, rate us or leave a review.About the show:Modern marketing has become convoluted, over-elaborate and confused. Enterprise marketing teams use an average of 90 tools and platforms, generating 90 sets of data with few insights or clear decision paths.Such complexity comes at a massive cost.Get Simple is a podcast that aims to help marketers claw back the cost of that complexity.Subscribe now to hear stories from the marketing and tech leaders reshaping the way we do marketing - as the battles for time, money and resources increase.This episode is hosted by Mark Choueke, founder of Rebeltech and former editor of Marketing Week. This series is brought to you by Simple, the intelligent marketing platform. To learn more visit: www.simple.io