Brilliant Creative Briefs - How to Get the Best Work From Your Agencies - Joe Talcott

We’ve all been there – you re-read a brief, it sounds spot-on and then bam – you’re locked in an ongoing back-and-forth with your agency making countless changes and all of a sudden you’re hit with the realisation that this may never end. In this webinar, former global marketing and creative director for McDonald’s Joe Talcott, shares with us his top tips on how you can ‘brief brilliantly’ and get results.Ads mentioned in this show:Ad 1 - One Thing: https://youtu.be/xtrQUoRJ_W4 Ad 2 Codral “Soldier On”: https://youtu.be/cnsxh95BP_o Ad 3 Take a Benylin Day: https://youtu.be/gmYXBk-N6dQ Ad 4 Subaru Dog Tested. Road Trip Convenience Store: https://youtu.be/VDut1RkQP_s Ad 5 Dog Tested. Dog Approved. Mail Truck: https://youtu.be/splA4c8iA6I To watch the webinar, please visit: https://simplehq-3.wistia.com/medias/709wtjjk6sLike what you hear? Remember to rate us, leave a review and tell a friend.About the show:Modern marketing has become convoluted, over-elaborate and confused. Enterprise marketing teams use an average of 90 tools and platforms, generating 90 sets of data with few insights or clear decision paths.Such complexity comes at a massive cost.Get Simple is a podcast that aims to help marketers claw back the cost of that complexity.Subscribe now to hear stories from the marketing and tech leaders reshaping the way we do marketing - as the battles for time, money and resources increase.This series is brought to you by Simple, the intelligent marketing platform. To learn more visit: www.simple.io