Abigail Comber: Breathing customer back into your brand

When was the last time you saw the whites of a customer’s eyes? If you haven’t, then you don’t really know your customer says Abigail Comber, former Head of Brand and Marketing at British Airways. This episode of Get Simple was recorded in front of a live audience where Abigail was asked about the evolution of the marketing function, the alarming disappearance of the customer in poor marketing teams and the jump from a global enterprise company to a small start up. If you like what you hear, rate us and leave a review. About the show: Modern marketing has become convoluted, over-elaborate and confused. Enterprise marketing teams use an average of 90 tools and platforms, generating 90 sets of data with few insights or clear decision paths. Such complexity comes at a massive cost. Get Simple is a podcast that aims to help marketers claw back the cost of that complexity. Subscribe now to hear stories from the marketing and tech leaders reshaping the way we do marketing - as the battles for time, money and resources increase. This episode is hosted by Mark Choueke, founder of Rebeltech and former editor of Marketing Week. This series is brought to you by Simple, the intelligent marketing platform. To learn more visit: www.simple.io