Menu Mind Control
Gastropod - A podcast by Cynthia Graber and Nicola Twilley - Tuesdays
At its most basic, a menu is simply a way for a restaurant to communicate its offerings and their prices to its customers. But, perhaps even more importantly, says Alison Pearlman, author of a new book on menus called May We Suggest, a menu has to persuade diners that they want what the restaurant is …More →
