Enterprising Insights, Episode 16: Mid-Market SaaS Applications

In this episode of Enterprising Insights, The Futurum Group’s Enterprise Applications Research Director Keith Kirkpatrick discusses the opportunities for SaaS vendors in the mid-market space, delving into key market trends, differences between the enterprise, SMB, and mid-market, and opportunities for vendors seeking to participate in this market. Then, Kirkpatrick will close the show with the Rant or Rave segment.

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Futurum Tech Webcast Leading tech analysts from The Futurum Group share weekly deep dives on the latest tech news, new products and services, mergers, earnings, regulations, and more. The Futurum Tech Webcast will keep you current on what’s happening in the tech space — from startups to industry leaders, emerging tech, and what’s ahead for industries across the globe, along with interviews with tech industry leaders and experts. Subscribe now and stay connected to this exciting journey into the world of technology and the future of work. For more information, visit https://www.futurumgroup.com As a reminder, the Futurum Tech Webcast is intended as an informational webcast/podcast only. While publicly traded companies and equities are frequently discussed, the analysts on this show are not in any way offering financial or investment advice.