Mastering the Art of Personalization (ft. author Zontee Hou)

In this enlightening episode of FUTUREPROOF., we dive deep with Zontee Hou, digital marketing consultant and author of "Data-Driven Personalization," into the nuances of creating highly personalized marketing experiences. Zontee brings her expertise from working with top brands and offers actionable insights into enhancing customer engagement through precise data usage and behavioral economics. Here’s what you’ll discover:The Importance of Data in Marketing: Zontee explains why leveraging dat...