Bonus Round! ft. Adam Alter ('Anatomy of a Breakthrough')

A few weeks ago we sat down with  Adam Alter, renowned Professor of Marketing at New York University’s Stern School of Business and New York Times bestselling author. Adam is a thought-leader in the field of judgment, decision-making, and social psychology, with a keen interest in how subtle environmental cues impact our cognition and behavior. His latest book, released this past May, is Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most.We ran out of time but I had one more question to ask him—so we got him back on to make a bonus episode which we'll run this week. If you missed the original episode, including our full conversation, you can catch it here!