64. Boosting major gift income during the pandemic, with Angie Turner

As some income streams have been hit so hard, attracting major gifts has been more important than ever for many charities. But how do you do this, in spite of all the other pressures during the crisis? In this episode, Rob is excited to share his recent interview with a wise, experienced fundraiser named Angie Turner. A fundraiser for 30 years, Angie has learned a great deal about effective fundraising. This year, The Children’s Trust, where Angie is Head of Philanthropy, exceeded an already ambitious (pre-COVID) target for major gift income by a fabulous 28%. In the interview, Angie explains why she is so committed to the sector, before going on to share a range of principles and tactics she has found to be more crucial than ever this year. This includes: ways to encourage donors to match fund; organising your pipeline; building effective relationships within your charity; and lots of ideas to engage and inspire your supporters. If you want to share this episode with colleagues or on social media because you think it will help other fundraisers – THANK YOU SO MUCH! -