53. Adapting your approach, with Paula Radley

All charities have had to pivot their fundraising strategy to some extent during the pandemic. And there are some determined, creative fundraisers who have found canny ways to defy the difficulties and get great results. I love studying these examples because they reinforce the helpful belief that perseverance pays off. So in this episode, I was delighted to talk to Paula Radley, Head of Face to Face Supporter Recruitment at Greenpeace UK. She explains the challenges her team has faced, and some innovative ways they adapted. In fact, their campaign in the summer of 2020 raised 20% more than in pre-COVID door to door campaigns. No matter what kind of fundraising you do, I hope you feel as encouraged by Paula’s examples as I did. Thank you SO much to everyone who has been sharing this podcast with colleagues and other charities on social media. I really appreciate your help, so that we can get these ideas to as many charities as possible during the pandemic. And if you want to get in touch or share this episode, Paula and I would love to hear from you – we’re both on linked in, and on twitter I’m @woods_rob.