Ep33: Straddling a cultural divide to build ft. BukuWarung

Chinmay grew up in Bombay where he was surrounded by small businesses. His father had a textile factory and his mom ran a boutique tailor shop. They emphasized on Chinmay’s education so that he could get a stable job. After graduating from college, Chinmay got a job in Singapore as a software engineer. He later became a product manager and worked in Southeast Asia for 6 years. While working he met his co-founder Abhinay and found some great mentors, who encouraged them to startup. The two brainstormed over a lot of ideas and tried narrowing down one. Building for MSMEs was one that stood out.  In Indonesia, SMEs’ contribution makes up 60% of the GDP, indicating a huge opportunity. And the majority of the business was still carried out using traditional ways. Bukuwarung started out as a bookkeeping app for small shops, helping merchants maintain their cash flow. In just 2 years after its start, Bukuwarung is now trusted by over 6.5 million+ users in Indonesia. For more details visit: ajuniorvc.com/podcast