The Outdoor Industry’s Secret Weapon: Data Meets Storytelling

In this episode of Founders, Future, with host Jae Encarnacion, we meet Joshua Stratton, founder of Against The Current, who transformed his 15-year battle with addiction and 25 years in outdoor industries into a revolutionary branding agency. What began as a passion project to restore authenticity in hunting/fishing brands has evolved into a fractional marketing powerhouse, helping $3-5M companies and nonprofits scale through strategic storytelling and data-driven insights. Joshua shares how...