The Cultural Delta: Anuroop Kumar’s Secret to 5X Campaign Performance

Founders Future - A podcast by Closers.io

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In this episode of Founders Future, with host Ammar Elm, we sit down with Anuroop Kumar, co-founder of Inflect Digital—a performance-driven marketing agency that's helped clients generate $150M+ in ad spend with 3-5X growth. Anuroop shares his unconventional journey from pre-med dropout to Meta account manager, revealing how spotting flaws in traditional agency models led him to launch Inflect with a "founder-first" approach. He breaks down their proprietary "Cultural Delta" framework for ble...