The 5-Client Rule: How Skinny Balances Growth & Creative Control
Founders Future - A podcast by Closers.io - Thursdays

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In this episode of Founders Future, host Jae Encarnacion sits down with Peter Nicholson, founder of Skinny, to explore how this lean creative studio is disrupting traditional agency models. Peter shares how decades as a Chief Creative Officer at top agencies led him to launch Skinny in 2023, offering flexible, AI-powered brand solutions for funded startups and mid-size companies underserved by conventional firms. He reveals why rejecting retainers for project-based work and maintaining hands-...