"Scared Money Don’t Make Money" – How a Failed Shoe Brand Built a Marketing Agency

In this episode of Founders, Future, host Jae Encarnacion sits down with Matt Marciante, founder of Pretty Decent Marketing, who’s flipping the script on traditional agencies with his anti-agency approach. After burning tens of thousands on ineffective agency retainers for his own footwear brand, Matt took marketing into his own hands—mastering email, paid ads, and CRO to save his business. Now, he helps early-stage founders avoid the same pitfalls by offering holistic, sustainable marketing ...