Learn how "growth hacking" can help you get and keep customers!
Hackers are not the all-powerful Gods of the Internet as portrayed in some movies, but cybercrime and identity theft are very real, and you may be targeted from people ranging from your friends and neighbors to someone on the other side of the world. Today we’re going to be talking about a completely different kind of hacking that can have major positive benefits for your business and your life. Host Eric Martsolf is diving into “Growth Hacking For Dummies” by Anuj Adhiya. Anuj learned the concept from the guy who coined the term, “growth hacking” and put it in practice for years at startup companies. This episode is sponsored by Bombas Socks. With tons of different colors, patterns, lengths, and styles, shop at Bombas.com/DUMMIES. ABOUT HOST, ERIC MARTSOLF With over 3500 episodes of television under his belt, Mr. Martsolf has been providing "love in the afternoon" for NBC Daytime for the last 17 years. His portrayals of Ethan Winthrop on "Passions" and currently Brady Black on "Days of our Lives" have resulted in numerous industry accolades. He made daytime history in 2014 by being the first actor ever to win an Emmy in the Best Supporting Actor category for "Days of our Lives." His television credits expand into primetime (Extant, NCIS, Rizzoli & Isles), and his musical theatre repertoire consists of over 40 productions, including his critically acclaimed role as the Pharaoh in the Osmond Broadway Tour of "Joseph." Fans of the DC Universe will most notably recognize him as Justice League member and futuristic hero Booster Goldfrom the series Smallville. @ericmartsolf - Twitter (Blue check mark) ericmartsolf - Instagram (Blue check mark) ABOUT ANUJ ADHIYA Anuj Adhiya is the Category Growth Lead at The Predictive Index. He is on the team responsible for brand growth and evangelizing talent optimization. Before this, he was the Director of Engagement and Analytics at GrowthHackers. He was responsible for growing the community. He was also the data analyst on their growth team. Additionally, he's a Growth Mentor at Seedstars. He also serves as Marketing Specialist at Harvard Innovation Labs. At both places, he coaches startups to help uncover their best growth opportunities and solve early challenges. He recently began hosting The Beaten Path podcast where he explores how successful travel startups have grown. Everything he's learned about growth has been from Sean Ellis and the amazing GrowthHackers community. Ask him about anything related to growth (or not - like public speaking, ping pong, whiskey, travel planning, food - go wild!) Twitter - @AnujAdhiya