Episode 2 - Meggy Cheng: 'Branding M+: Balancing Global Aspirations and Local Roots'
In our second episode, Meggy Cheng, ex-Head of Marketing at M+ Museum in Hong Kong, discusses how she applies her corporate experience to the arts, enhancing how contemporary art is appreciated worldwide. She offers insights into launching a major art institution during a pandemic and the evolution of art marketing in the digital era.