Ep #8 Alli Ball - Standing Out & Why You Still Need A Wholesale Strategy

I have a special guest today, colleague, mentor and fellow badass woman helping CPG brands, Alli Ball. If you don't know her yet, she is the creator of Retail Ready and host of the Food Biz Wiz podcast and you definitely want to grab her Retail Roadmap or her free Masterclass for packaged food brands. Alli and I could talk for hours about the packaged food industry, but we kept it focused on how to stand out in a competitive category and why you still need a wholesale strategy even if you are...