Ep #221 Ending a Business Like a CEO with Susie Veech

I’m sitting down with Susie Veech, founder of Well Rounded Meals, to have an honest, raw conversation about the highs and lows of entrepreneurship. Susie shares the journey of "accidentally" starting a freezer meal delivery business that scaled to six figures, the challenges of declining sales in a different consumer landscape, and the tough decision to shut it all down. But this isn’t a story of failure—it’s about resilience, learning, and redefining what success looks like. If you’ve ...