Ep #20 Living the Dream with Christopher Hesse

What does it actually mean to go after your impossible goal? By his own admission, Christopher, founder of Vukoo Nutrition, shouldn't even be here after a near death experience, let alone a be a successful packaged food founder. He was a food industry nubie going into the very competitive bar category AND it was a refrigerated bar, so people weren't even looking for it. Our interview is a deep dive into what it really takes to launch a product into retail and online. We talk about...