Ep #12 Validate Your Idea Before You Jump In

My guest this week is Lara Fordis, a former corporate market researcher turned independent who loves helping small brands validate their idea and make sure they know their target customer and whether they will be successful in the marketplace.Lara has great ideas on how to do market research on a small scale and tips to avoid to get false positives. In fact, it has gotten easier to do marketing research during COVID!My big piece of advice for any entrepreneur is to be willing to step back and...