#16 Oh Sierra | Building a Brand That People Want to Connect with, While Staying True to Yourself

Today’s episode is all about branding! Trust us, you will want to tune into this one!

Our guest is Xanthe Appleyard, the co-founder and Creative Director of Oh Sierra, a brand agency that focuses on helping business owners find a better, more authentic and meaningful way to connect to their audience. Finding and developing your brand identity can be a lot of fun, but it’s also a really complex endeavor! We often think that getting a cute logo, some fonts and colors is all it takes to establish a strong brand. When in reality, there’s so much more thought and depth that goes into developing a brand. Xanthe explains why it’s so important to get into the details of how your brand shows up online. We also talk about the risk of changing lanes, re-branding and how to make sure that your clients follow you on that new journey!

Get ready to dive into an episode jam-packed with insights and priceless tips! Connect with Xanthe and Oh Sierra via their website: ohsierra.ca And don’t miss out on their value-packed Instagram: www.instagram.com/ohsierracreative Thank you to our amazing host, Nadia Meli, whom you can follow via www.instagram.com/nadiameli or via her website: www.nadiameli.com *** Floinsider is powered by Flothemes, a popular website design provider for photographers & creative businesses. Find more details here: www.flothemes.com Tune in, enjoy and thank you for listening!