288. Jen Batchelor, Co-Founder & CEO of Kin Euphorics

Today, I'm joined by Jen Batchelor, co-founder and CEO of Kin Euphorics.   Kin Euphorics is redefining drinking culture with functional, nonalcoholic spirits designed to boost presence, energy, and connection — minus the hangover.   In this episode, we explore Kin's mission to create social rituals rooted in conscious connection.   We also cover:   Prioritizing loyalty over growth hacking Pioneering psychotropic nonalcoholic drinks Applying circadian science to product design   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider   Kin’s Website: https://kineuphorics.com/  Kin’s IG: https://www.instagram.com/kineuphorics/  Jen's IG: https://www.instagram.com/jenofkin/  Jen's Email: [email protected]   -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/  Jen’s Email: [email protected]   Chapters: (00:00) Introduction (01:15) Jen's background as a third-generation distiller (03:00) The 10-year journey building Kin before it was mainstream (05:00) The philosophical foundation behind the brand (08:15) Evoking strong emotional responses to Kin's message (11:00) Translating mission into tangible products and experiences (14:05) How use cases have evolved from alcohol replacement to daily ritual (17:20) Building products around circadian science and daily life (23:15) Measuring success through loyalty over growth metrics (26:15) The importance of newness and innovation for brand engagement (29:45) Collaborating with retailers like Sprouts for new product development (33:05) Staying focused on customers over competition (36:15) The 10-year vision for Kin's future (39:20) The concept of "Kinning the world" beyond beverages (41:00) Conclusion