283. Pete Hull, Founder and CEO of Fitstop

Today, I'm joined by Pete Hull, founder and CEO of Fitstop.   With 165 locations across four countries, it hosts team-based workouts combining functional strength, metabolic conditioning, and social connection.   In this episode, we discuss the brand’s approach to results-driven social fitness.   We also cover: Fostering genuine community Finding the right franchise partners Adapting the Aussie-born concept to the US Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider Website: https://fitstop.com/ FitStop IG: https://www.instagram.com/fitstopfitness/ Pete’s IG: https://www.instagram.com/peterhull   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/Consulting: https://consulting.fitt.co/Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:30) Fitstop background (02:15) Social strength training (04:00) From motocross athlete to fitness entrepreneur (06:00) The Fitstop training methodology (08:15) Creating genuine community in group fitness (11:15) Making training accessible (14:30) The social aspect of strength training (17:45) Functional fitness for everyday life (19:45) Expanding into the U.S. market (22:30) Finding the right franchise partners (24:15) Adapting the concept for the American market (26:15) Technology and performance tracking (28:30) Supporting members' wellbeing beyond workouts (31:00) The Australian fitness boom (32:30) Future roadmap (35:00) Conclusion