277. Darren MacDonald, CEO of Tonal

Today, I'm joined by Darren MacDonald, CEO of Tonal. Packing a complete AI-driven home gym into one machine, Tonal is expanding access to safe resistance training — positioning strength as essential to preventative health and longevity. In this episode, we discuss the evolution of connected fitness and strength training as medicine. We also cover: • Making resistance training more accessible and data-driven • Expanding beyond direct-to-consumer channels • Building the future of personalized fitness Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: https://www.tonal.com/ IG: https://www.instagram.com/tonal   - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters:  (00:00) Introduction  (01:15) Darren’s Path to CEO (04:20) Making Strength Training More Accessible  (09:10) Growth Strategy & Marketing  (16:15) Strength Training for Longevity  (20:25) Product Innovation & Tonal 2  (26:10) Retail & Commercial Expansion  (31:35) Future Roadmap  (36:50) Conclusion