244. Michael Ramsey, Co-Founder & CEO of STRONG Pilates

Today, I’m joined by Michael Ramsey, co-Founder & CEO of STRONG Pilates.   Using learnings from his time as an F45 Training franchisee, Michael created a global brand, leveraging patented machines to deliver a class that combines Pilates, cardio, and strength.    In this episode, we discuss the company’s hybrid fitness concept.   We also cover: • The state of boutique fitness • Launching STRONG Pilates in the US  • Leading the low-impact training revolution   Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider   STRONG’s Website: https://strongpilates.com.au/ STRONG’s IG: https://www.instagram.com/strong -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.    Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/   Chapters: (​​00:00) Introduction (01:51) The birth of STRONG Pilates (03:29) Global expansion  (04:14) Personal journey and insights (05:50) Franchisee relationships and learnings (07:21) Experience and equipment (11:57) Innovation and market position (16:16) Sustainable growth and future plans (21:31) Community building (23:06) Global market strategy (28:26) Brand and community focus (34:15) Conclusion