232. Krystal Zell, CEO of Tonal

Today, I’m joined by Krystal Zell, CEO of Tonal. After raising $130M last year, Tonal is recalibrating. Doubling down on hyper-personalized at-home fitness, it's leveraging AI to make its hardware smarter than ever. In this episode, we discuss the company’s intelligent strength training system in depth. We also cover: Bringing strength training to new audiences Building a profitable and sustainable business Creating and scaling truly personalized workouts Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Tonal’s Website: https://www.tonal.com/ Krystal’s Email: [email protected] Tonal’s FB: https://www.facebook.com/TonalStrong Tonal’s IG: https://www.instagram.com/tonal -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (02:05) Krystal’s experience at Tonal (03:27) Balancing growth and profitability (08:47) Motivation for joining Tonal (12:39) Expanding into new audiences (16:29) Partnerships and distribution strategy (18:16) Messaging and branding evolution (20:43) Changing perceptions about strength training (24:12) AI, personalization, and data-driven experience (28:34) Interoperability and data integration (30:38) Future roadmap (32:31) Consolidation in the industry (35:06) Building a profitable and sustainable business (37:58) Conclusion