How to Increase Customer Lifetime Value with Discovery and Trust Engines

E21: Having an audience doesn't necessarily translate into building your business. So how do you find your audience, then nurture them into paying customers? What about enhancing your offers to your existing customers to increase customer lifetime value? Today, we're talking about your your discovery engine, your trust engine, and last but not least, your offer value ladder: what it is, why it's so important, and how you can segment your customers with offers they simply can't refuse. By the...