When Amazon Meets Automotive Leadership: Insights from Wendy Bauer

Everyone wants to know about Amazon. Its ultra-fast, customer-centric culture couldn’t be more different from traditional automotive. But in the age of software-defined vehicles, leveraging cloud technology is vital for OEMs. Wendy Bauer, the general manager of Amazon Web Services (AWS) for automotive and manufacturing, finds that despite the limitless capabilities, there are often challenges in bringing enterprise cloud computing to the auto industry. To remove the obstacles, companies need a culture of innovation. Wendy joins the Automotive Leaders Podcast to share more about what’s possible with Amazon Web Services. Jan presses for details about how OEMs can accelerate forward to prioritize big data and digital transformation. These aren’t far-fetched, futuristic ideas. But for change to happen, companies need to embrace it.