Meet Jim Bianchi, President of Bianchi Public Relations - on crisis communication

How we communicate will set the tone for how we lead through this crisis and set the stage for how we lead AFTER the crisis, in the world of the new normal. Relationships with ALL stakeholders are critical to our success and how we navigate the complex world of communication right now during the crisis will either cement those relationships to build a strong foundation for the future or destroy them. This is an opportunity to galvanize the team, the business and maybe even the industry.