Collaborating with Giants: HAAS Alert's Successful Startup with Stellantis

This episode is sponsored by Lockton, click here to learn more Watch the full video on YouTube - click hereIn this episode of the Automotive Leaders Podcast, host Jan Griffiths interviews Cory Hohs, the CEO and co-founder of HAAS Alert. Cory takes us through the fascinating journey of HAAS Alert, a company dedicated to revolutionizing roadway safety through connected vehicle technology and V2X (vehicle-to-everything) communication.Cory shares his leadership philosophy, emphasizing the importance of trust and rallying his team around a shared mission. At HAAS Alert, that mission is clear and compelling: ensuring everyone gets home safely. He recounts the personal incident that inspired HAAS Alert—a near-collision with an ambulance—and the realization that vehicle-to-vehicle communication technology was overdue.Cory underscores the significance of being mission-driven throughout the discussion. He said that HAAS Alert is not just a tech company but a safety company first. This focus on safety over technology for its own sake has been crucial in motivating his team and the broader market.Cory highlights HAAS Alert's successful partnership with Stellantis. He praises Stellantis for its innovative mindset and willingness to adapt HAAS Alert's technology quickly, bypassing the usual bureaucratic obstacles that can slow down such integrations. This partnership exemplifies how forward-thinking OEMs can successfully work with startups to enhance vehicle safety.The episode shows how different tech startups and traditional automotive companies are. suggesting that legacy companies can learn much from startups' agile, mission-focused approach. Cory's insights offer a refreshing perspective on leadership and innovation in the auto industry, making this episode a must-listen for anyone interested in the future of automotive technology and safety.Themes discussed in this episode:Leadership style of a tech startup CEO and co-founderCory’s views on building trust and focusing on a mission rather than just selling techHAAS Alert’s passion for saving lives through innovative tech solutionsRevolutionizing roadway safety through connected vehicle technologyHow a personal near-miss with an ambulance inspired Cory to create HAAS AlertEffective strategies for tech startups to collaborate with major automotive manufacturersThe story of a seamless integration with Stellantis showcases what’s possible when an OEM embraces innovationFeatured Guest: Cory James HohsWhat he does: Cory is the CEO and co-founder of HAAS Alert, a company dedicated to saving lives through connected vehicle safety and smart infrastructure solutions. He focuses on collision prevention technology for first responders and government fleets, ensuring safer roads with real-time alerts integrated into automotive systems. Cory's background includes over a decade in engineering and product management, with significant contributions to connected and autonomous vehicles. His leadership has positioned HAAS Alert as a key player in enhancing roadway safety, delivering nearly one billion alerts across over 240 cities and private fleets, including police, fire, EMS, and more.On leadership: “To be a leader within an organization, especially at a startup where you're asking people to do more, you're asking people to strive further, asking them to do things...