Celebrating 100 episodes with fan-submitted emails | Feedback Friday

Feedback Friday by Really Good Emails - A podcast by Really Good Emails

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Watch on YouTube https://youtu.be/kW1J77LgncE On this very special episode, we're looking at - count 'em - 17 different emails. From the Golden State Warriors to the New York Red Bulls, the American Heart Association, Dave Ramsey looking for some pizzazz, and even that fan-freaking-tastic BBC email from Action Rocket. Grab a cup of coffee or tea, bring the whole package of Oreos, and hang with us while we dive into these fan-submitted emails. We're sharing what's working, what to improve, and - you guessed it - how to make these good emails really good. ----------------------------------------------------------------------------------- Build your own really good emails and get them to market in minutes. Knak's drag & drop email builder and built-in collaboration features make it easy to create on-brand emails and sync them to your marketing automation platform - no coding, agency, or technical know-how required. https://info.knak.com/really-good-emails.html?utm_source=rge-youtube&utm_medium=influencer&utm_campaign=rge  ----------------------------------------------------------------------------------- 📝 Transcript https://reallygoodemails.com/school/feedback-friday-episode-100 ----------------------------------------------------------------------------------- 📋 TL;DW key takeaways from this episode: 1) An RGE classic: Think of design golf when you're creating your emails. Aim for the lowest design score with the fewest amount of design differences. Simplify your design and reduce everything to the lowest common denominator. Use clear, bold headings, clear CTAs, simple imagery, and put the focus on the email copywriting. 2) Small text, bold body copy, and heavy padding can be hard to read. Make important text easy to see. 3) Moving between left and center-aligned elements can be distracting. Pick one and stick with it. 4) If you're writing long-form email content, use live text. That gives you more flexibility with the look and feel of the email, and the size of your font on mobile. An image-only email is a lot to download, whereas live text scales to be readable on a phone. You can even throw in a table of contents and guide your audience through the email. Make sure you're writing content that people want to read. *BONUS* People will read your emails like a billboard - they've got seconds to read the email and figure out the job it's doing for them. Don't tell...show! "Don't tell me you're funny. Tell me a joke." ----------------------------------------------------------------------------------- 📧 More email inspiration: https://reallygoodemails.com/ ----------------------------------------------------------------------------------- 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. Follow Really Good Emails for more email inspiration: ⌨️ Blog: https://reallygoodemails.com/school  💌 Newsletter: https://reallygoodemails.com/newsletter/  🐦Twitter: https://twitter.com/reallygoodemail  📂 Sign up for a free Really Good Emails account to start collecting emails like these: https://reallygoodemails.com/signup ♫ ☻ ♫ https://jplusone.bandcamp.com/album/last-summer-ep

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