106. - BBC | Feedback Friday

What does it take to build an interactive email that hooks your audience? Jay Oram from Team ActionRocket shares how he and his team create really good interactive emails with accordions, animations, and checkboxes for big clients like the BBC and how they've maintained that relationship. https://www.actionrocket.co/work/perfectplanet Not your old-school transactional email platform. Revolutionize email experiences with the only email delivery platform that leverages AI to power deliverability and increased customer engagement. Unlock the smarter and faster way to send emails now! https://us.netcorecloud.com/superior-email-delivery ----------------------------------------------------------------------------------- 📧 View live BBC emails https://reallygoodemails.com/bbc 📝 Transcript https://reallygoodemails.com/school/feedback-friday-bbc Jay Oram https://reallygoodemails.com/EmailJay https://twitter.com/emailjay_ Action Rocket https://www.actionrocket.co/ Email Design Review https://www.actionrocket.co/email-design-review Email Weekly https://www.actionrocket.co/emailweekly FreshInbox https://freshinbox.com/ Good Email Code https://www.goodemailcode.com/ Email on Acid https://www.emailonacid.com/blog/ Campaign Monitor https://www.campaignmonitor.com/blog/ Email Geeks Slack https://email.geeks.chat/ ----------------------------------------------------------------------------------- 00:00 Intro 01:04 Tell us about this email. 03:05 Do you have to sell interactive elements to your client?  04:08 How hard is it to code interactive emails? 06:09 How long does something like this take to build and test? 10:52 How do you prove the ROI on interactive emails? 13:17 What improvements would you make to this email? 15:24 How do you build good fallbacks? 16:05 Interactive email resources for beginners 18:43 Do you think interactive email is the way to go in 2021? 20:52 Outro ----------------------------------------------------------------------------------- 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. Follow Really Good Emails for more email inspiration: ⌨️ Blog: https://reallygoodemails.com/school  💌 Newsletter: https://reallygoodemails.com/newsletter/  🐦Twitter: https://twitter.com/reallygoodemail #emaildesign #emailmarketing #coding This week we review the latest email marketing and email automation email trends with Jay from Action Rocket. Learn how to take your email marketing campaigns to the next level with this email marketing tutorial on interactive emails. Subscribe for the latest email design tips and email trends each week.