Ep 161: David Kolbusz of Droga5 - "The Outsider"

David Kolbusz is the Chief Creative Officer at Droga5 in London. He’s worked for many of the most iconic agencies in the advertising industry. BBH, Goodby Silverstein, Wieden & Kennedy and Droga. Most of the time, he’s found a great fit. Occasionally, he hasn’t. But at every step of the way he’s brought a distinctive perspective and point of view. David talks about the fact that he does not consider himself a risk taker. But he is absolutely willing to see the status quo for what it is. An artifice. And a falsehood. Leading inside the lines is a choice. Pushing against them is another. But recognizing they don’t actually exist is perhaps the most powerful starting point for any form of creative leadership. In a world in which everything we thought we knew has been thrown up in the air, playing by an old set of artificial rules will get us to one place fast - a broken version of the past. Leading the future starts when you imagine the world without rules. And let the most powerful force of all - your imagination - run wild.