How I update/improve older content (2 methods)
Learn about my two methods for improving content. There's the "Quick n' Dirty" Hands Off method and the "Full Workup - Swingin' for the Fences" method.Show Notes:1. Quick n’ dirty “hands off” methodIdentify new sections/subheadings and sub-topics to addOutsource the write-upsAdd as chunks to existing.Listicles: New list or add to list. Keep old list at bottom.2. The full workup - swingin’ for the fencesBetter intro - answer the main question right away (I’ve been doing this in a roundabout way for years)Rewrite clumsy writingDog beds are… Dog beds should… Dog beds…New/better imagesFull keyword analysis and injectionInsert more long tails in content and as sectionsUpdate any dates in the content/titlesConvert to Gutenberg and add more stylingImprove any Conversion Rate Optimization opportunitiesConsider removing sidebarContent enhancer opportunities:Facts/data/statistics (don’t forget tables and charts)Quotes - get quotes from industry experts in videos or articles (reference the links)jokesAnecdotes/stories/examplesFAQ section (don’t forget schema markup)Improve interlinkingImprove referencingPagespeed analysis: If low page speed scores - remove embeds, compress images, remove scripts (quizzes, maps, videos, etc.)Learn more by getting my free 6-Figure Blogger Course.