Virtually Trying On Lingerie at Van de Velde

In this week's episode, we speak with Lien Van de Velde who heads up innovation at the women's lingerie and swimwear company, Van de Velde. Famous for having a brilliant in-store experience, they have combined AR with digital twins of their bras to create a virtual try-on for their customers. This is unique to lingerie and we discuss the detail in bringing about such a big change to their business and the wider industry. Hosted by David Wilcox.