098 How easy and difficult business can be

If you’ve recently been questioning, 'How do I charge less?' maybe now is the time to ask yourself, 'How do I charge more?' Dive into the realities of business finance in Episode 98, where I share my personal journey through the challenges of running a low-margin business. Money in the bank doesn’t always mean profit, especially in sectors like tree surgery.  We'll explore the traps of competing on price, the importance of distinguishing between cash flow and revenue, and why being the cheapest often leads to more stress. Learn the value of focusing on your Unique Selling Proposition (USP) and delivering more value, rather than cutting prices. Understand the significant impact of effective sales and marketing, and why moving away from the lowest price can lead to a smoother, more successful business operation. The race to the bottom is never going to create success for anybody unless you’re a supermarket!  A crucial listen for anyone navigating the complex waters of business finance.  As always, let me know what you think. All the best, Henri.

Om Podcasten

Failure is only negative if you don’t learn from it Fail Forward is the weekly podcast hosted by entrepreneur and family man Henri Ghijben. In each episode you’ll hear from Henri and guests as they share real-life experiences of positives born from failure, reflections on the lessons learned from ‘losing it all, and what fuels Henri’s desire to help others overcome personal and business challenges in order to create the lives they want to live. Who is Henri Ghijben? Growing up in Bury St Edmunds, Henri’s first memorable experience of failure left him with the lasting ability to never get lost. It proved to be the first of many times Henri would fail forward. But it wasn’t until he faced losing his home, business and possibly even his family, that he realised the truth. Failure is only negative if you don’t learn from it. Against the odds, Henri has rebuilt from rock bottom. He’s now on a mission to help others avoid making the same mistakes he did, to help those facing failure see that there is a way back and that by failing forward they can enjoy success again. Ever thankful for the love and support of his family, the loyalty of his team and the help of business owners who helped him when the chips were down, Henri now lives in Southampton where he runs HRG Tree Surgeons, has growing property management and investment businesses and runs mentoring programmes for business owners, entrepreneurs and directors who are on their own growth journeys.