WTF is Generation Z And How to Market to Them

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Sarah Weise is a bestselling author, founder of the award-winning Bixa research studio, and has worked with some of the world's biggest brands.She recently turned her attention to the largest living generation, Generation Z, and her book, InstaBrain, is all about what makes them different and how to market to them.Topics covered:The definition of Generation ZWho are Generation Z and how are they different to MillennialsWhy it’s important not to generalizeHow parenting styles had an impact on Millenials and Gen ZersWhy Gen Zers make good entrepreneursWhy marketers need to consider how Gen Z’s brains work in order to market to them properlyWhere companies go wrong when selling to Gen ZWhich platforms Gen Z use and how they use themResources mentioned:dscoutInstaBrain bookInstaBrain Free chapter Zoom‍Bixa ResearchBreak Through the Noise in Marketing by Doing Less***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]🤘