Writing & Self-Publishing a Marketing Book: A No-Bull Guide

Making her second appearance on the podcast, April Dunford joins us to share the many learning experiences she took from writing and releasing her book, Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It. After rewriting her book for the fifth time (maybe more), April gives us a bit of insight on how the publishing industry works (or doesn’t work) and why you need to make sure your message is clear and compelling before writing it. We covered: Why April decided to launch a book Why keeping track of how many books you’ve sold is difficult and why April isn’t worried about those numbers The dumb questions the publishing industry asked April throughout the process Learning experiences from writing and rewriting a book for five years How April made time to write her book and why she hired a one-stop-shop to put the finishing touches on the book Why she scaled back her original manuscript to it’s published form available now How to find a self-publishing consulting group April’s experience with her book launch and the marketing plan that made it work Resources: April Dunford on Everyone Hates Marketers April’s New Book Positioning: The Battle for Your Mind - Ries & Trout Chapters Indigo Barnes & Noble 1-800-CEO Reads Scribe Kindle Store April’s Twitter