The Mistakes to Avoid When Launching a Product

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***This is the second time Hillary Weiss has been on the podcast, and now she's newly retired from copywriting. Instead, she spends her time focusing on coaching for creatives.In this episode, she takes us through the mistakes that people make when launching a product and shares steps for a successful launch, from pre-sale and beyond.Topics covered:The wrong ways to launch stuff.Common mistakes that people make when launching.Creating value with every email you sendHow to help people see things differentlySeeing the launch as a fun creative challengeWhy integrity and tech are the biggest issues when launchingHillary’s use of social media during a launchWhy a small following that engages is better than a huge listWhat is the messy brain problem and how to deal with itDon’t do tons of stuff. Focus on one thing and do it wellThe importance of the pre-saleStrategy after the pre-salePicking the right kind of fightsResources mentioned:Andre Chaperon: Sphere of InfluenceTyler J McCallTarzan KayConvert KitHamyawTheagensh***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]🤘