The Maverick's Guide to a Healthy Consulting Practice (6 Principles)

In today's episode, we pull up a chair with David Baker, "the expert's expert." Watch out for the siren call of unhealthy practices — the slim profits, the trickle of referrals, the specter of ennui. Baker, armed with the wisdom earned across multiple consulting battlegrounds, teaches us the potent duo of listening and insightful questioning. Draw from the well of Baker's knowledge as he shares battle scars and trophies from his dynamic career. Topics covered:(00:00) - Intro (05:03) - Building a healthy consulting practice: asking the right questions (09:50) - Identify triggers for potential clients (20:14) - Be a liberating force, not an occupying force (24:37) - Building trust through question gaps (30:57) - Why expertise is largely defined by irrelevance (31:41) - Categorize your knowlege so it becomes a mathematical model (34:26) - The deeper your expertise, the broader your interests need to be (40:08) - Turning knowledge into models (47:04) - Keeping your mentalh health in check (53:12) - What should you learn today that will help you in the next 5, 10, 50 years? ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]🤘

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The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics: * Customer research * Marketing strategy * Product marketing * Content marketing * Brand positioning * B2B marketing * Digital media * Advertising * Messaging * Branding No-nonsense marketer Louis Grenier serves real, actionable insights every week from industry big names like Seth Godin or Joanna Wiebe to underground talent you've probably never heard of. Tune in to learn how to stand the f*ck out and market... without selling your soul.