The Art & Science of Marketing Campaigns that Speak to the Brain
In today's episode, I dove headfirst into the thrilling world of effective campaigns with none other than the Queen of behavioral science, Nancy Harhut. Together, we peeled back the curtain to reveal how we marketers can sprinkle some hardwired behavior magic into our messages so they stand the f*ck out. We unpacked the nitty-gritty and unraveled what makes us tick as humans.Topics Covered:(01:33) - Brain-Friendly Marketing Strategies. (03:31) - Principle of reciprocity. (11:37) - Autonomy bias in behavior. (12:44) - Marketing with illusion of control. (15:42) - Illusion of choice in marketing. (19:08) - Rhyming phrases for credibility. (22:46) - Autonomy bias examples. (26:18) - Rational vs irrational needs. (29:02) - Rhyming phrases in marketing. (31:19) - Cognitive fluency in marketing. (35:18) - Simplifying language for credibility. (39:26) - Priming and spending behavior. (41:30) - Pain of paying and priming. (45:19) - The Goldilocks effect. (47:01) - Magnetic middle and Goldilocks effect. (50:55) - Redesign project failure. (52:49) - Unconventional credit card marketing. (56:45) - Autonomy bias and memory. Resources Mentioned:Influence: The Psychology of PersuasionNancy Harhut’s book: Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive ResponsesThe Brainy Business PodcastBrainfluence: 100 Ways to Persuade and Convince Consumers with NeuromarketingHBT Marketing***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]🤘