Social Media Is Bullshit and Here's Why with BJ Mendelson

Most companies get the customer experience all wrong—they're too busy drowning in marketing data to see the bigger picture. In episode 67 of the podcast, author BJ Mendelson stopped by to discuss his views on why most consumer data is worthless and how marketers should take a step back to focus on the product when it comes to building a thriving brand. We covered: Why most statistics don’t give insight into your customer What happened when the largest consumer goods company in the world pulled most of their digital advertising The #1 reason chasing your customer persona is a waste of time What the future of data privacy looks like Why consumers may eventually get compensated for their data How BJ tested word of mouth marketing against popular social media tactics Why he’s promoting his latest book release by giving away for free Resources Social Media is Bullshit - by BJ Mendelson Privacy: And How to Get it Back - by BJ Mendelson Online Advertising Is Dead; Long Live Traditional Advertising? - Episode 45 with Bob Hoffman DHH and Basecamp’s Guide to No-Bullshit Digital Marketing - Episode 1 with David Heinemeier  Hansson 4 Steps to Creating a Rock-Solid Marketing Strategy - Episode 63 with Mark Ritson How to Create 100% Accurate and Detailed Buyer Persona - Episode 50 with Adele Revella Basic Attention Token BJMendelson.com Influence: The Psychology of Persuasion by Robert Cialdini Captivate: The Science of Succeeding with People by Vanessa Van Edwards