[Replay] Why People Don't Connect With Your Marketing & How To Fix It

My guest today is Dave Gerhardt, Director of Marketing at Drift, a conversation-driven marketing and sales platform that works as a virtual assistant for your website. Dave joined Drift as their first marketer two years ago, and he’s also the cohost of the podcast Seeking Wisdom with Drift CEO David Cancel. Dave is a true no-nonsense marketer, and on today’s episode you’re going to learn how to actually connect with people in your marketing and drive sales for your company. Topics Discussed in this Episode: Growing immunity to bad marketing The importance of side projects Conversation marketing and Drift Offline vs. online sales Sales barriers and how to avoid them Empathy and connecting with customers Company alignment and building a brand Dave’s recommended resources Resources: Drift Seeking Wisdom The Boron Letters by Gary and Bond Halbert Tech In Boston podcast A Side Project Helped Jumpstart My Career by David Gerhardt Nobody Wants to Read Your Sh*t by Steven Pressfield Ca$hvertising by Drew Whitman Scientific Advertising by Claude Hopkins Noah Kagan Presents podcast Behind the Cloud by Mark Benioff and Carlye Adler [email protected]