[REPLAY] How to Do User Research (Even if You’re on a Budget)

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast - A podcast by Louis Grenier | Marketing & Branding

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I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Want to create a better user experience for your customers?Start with user research.Before you develop a user experience design you need to understand what your customer really wants.In this episode, Els Aerts joins us to explain what user research is, why it’s important, and how you can complete user research on a budget.Topics covered:The role of user research in business growth and what it entailsWhy customers don’t respond to your surveysHow to execute user research and testing on a budgetThe difference between user research vs. market researchFour personality traits every user test moderator needsWhat questions should be answered in user testingWhy surveys will tell you more than Google Analytics dataResources mentioned:Buyer Persona: Your Guide to Create 100% Accurate & Detailed OnesModerating with Multiple Personalities: 3 Roles for Facilitating Usability TestsConversionXLCopy Hackers3 Steps to Write Copy That Converts with Joanna WiebeNielsen Norman Group***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]🤘

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