[REPLAY] How to Become a Marketing Strategy Expert (Starting from Scratch)

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***In this episode, you will learn how to set up a one-year strategic marketing plan and lead your team to success.My guest today is Kevan Lee, the Director of Marketing at Buffer. Tune in to hear us discuss your big picture gameplan, how to lead a team effectively, and Kevan's personal career path.He reveals insight into the transition from content writing to strategy and what happened when he tried to take marketing shortcuts in the past.Topics covered:The difference between your company vision vs. strategyHow Kevan created Buffer’s one-year strategic marketing planWhy step one of a marketing strategy starts with your purposeThe powerful vision framework exercise for creating goalsWhich marketing channel is the number one driver for new signupsHow to determine which projects are your first priorityWhy marketers today should become multiskilled generalistsResources mentioned:BufferSimplified One Page Strategic Plan for Every Team by David CummingsVision Framework by Jim CollinsThe Art of Possibility: Transforming Professional and Personal LifeTraction: Get a Grip on Your Business by Gino WickmanReforge: Growth Programs for ExperiencedAnything You Want: 40 Lessons for a New Kind of Entrepreneur by Derek SiversForget the Funnel by Georgiana Laudi and Claire SuellentropKevanLee.com@KevanLee on TwitterKevan on LinkedInMark Ritson: 4 Steps to Creating a Rock-Solid Marketing Strategy***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]🤘