Make Your Brand Stand Out, Fight Sameness, & Be Genuinely Different

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***In the world of marketing sameness, where brands copy each other and play it safe, how do you genuinely differentiate yourself?Peep Laja is the founder of CXL Institute, an in-depth marketing training program. In this episode, he explains how your brand can stand up, stand out, and be different.Topics covered:The reason why the only difference between most companies is the logoHow differentiation can be achieved by one strong thing or a combination of lots of smaller thingsThe consequences of sameness in your businessWhich differentiations are not worth the investmentHow to define a position in the marketWhy you want to attract a certain group and repel anotherUsing differentiation to give potential customers a reason to choose youThinking actively about how you are influencedResources mentioned:CXL InstituteCopytestingOptimizelyVWOConvert.comSiteGainerDifferentiate or Die - Jack Trout and Steve RivkinPositioning - Al Ries and Jack TroutObviously Awesome - April DunfordPlay Bigger  GainsightCodeacadamyLinkedin LearningUdemyReforgeHotjarAhrefsWhiteboard FridayMozSEMrushBasecampDriftSquadcastHow Brands Grow - Byron SharpMonday.comCrunchbaseTrelloAirtableAsanaClickupRoad Less Stupid - Keith J Cunningham22 Immutable laws of Marketing - Al Ries and Jack TroutThe Brand Gap - Marty NeumeierZag - Marty NeumeierBrand Flip - Marty NeumeierCategory Creation: 4 Reasons to NEVER Do ItChallenge Category Conventions in 7 Steps (+ Examples)Branding 101: 5 Steps to Build a Small Business Brand***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]🤘