How to Think Like Your Buyer & Become Good at Sales
Susan Englehutt is the founder and creator of The Way Buyers Buy. She previously worked for small, medium companies and big names like Microsoft, IBM, and Dell.She’s intuitive and knows her buyers, and she understands how to bridge the gap between sales and marketing, which traditionally causes tension in companies. Susan explains more about that and goes deeper into the three stages of the buying process.Topics covered:The love/hate relationship between sales and marketingWhy intuition is a gift in salesHow Susan changes the mindset of sales peopleKeeping your buyer on the sales roadmapThe three stages of the buying processWalking away from sales that just aren’t going to workThe difference between an impact problem and a frustrating problem.The Why, The What and The How.Resources mentioned:The Way Buyers BuyLinkedInBikeshedding in Marketing: 3 Keys to Being an Effective MarketerBuying Triggers: 6 Steps to Create Explosive Demand***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]🤘