How to Get Journalists to Actually Open Your Email & Read Your Stuff

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast - A podcast by Louis Grenier | Marketing & Branding

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I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***So, you’ve spent time researching and writing your content, and now here comes the hard part - the pitch.How do you get journalists and publishers to open your email, let alone read what you’ve written?My guest today is Amanda Milligan, and as an experienced growth and content marketing specialist, she knows her way around words.In this episode, Amanda shares insights on how to get your pitch noticed. She says that it comes down to just two things that, if done well, should get you noticed.Topics covered:What exactly is digital PR and why do it?Why no amount of promotion is going to salvage a bad piece of contentHow to be something remarkable, that people will care aboutCreating an element of surpriseHow emotions play an important role in this fieldHow Amanda comes up with her ideasWhy you should be involved with a project from the beginningAnswering questions to tell a new storyHow to spot worthy trendsWhat you can do to ensure you have the highest chance of getting a reply from a journalistResources mentioned:FractlTravelmathPorchBuzzSumoAnswer the PublicHAROExploding TopicsBuzzstreamKeyword SurferWomen in Tech SEO group***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]🤘

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