How to Find the Right Growth Channels & Generate Long-term Revenue

“Growth hacking” is often associated with short-term goals and shady practices. But what if you can use similar growth principles to attract customers in an honest way? My guest today will tell you how to identify the right channels to generate long-term revenue. This week we are joined by Guillaume Cabane, an expert growth marketing advisor who has worked with top tech startups such as Mention, Drift, and Segment. In this episode, you’ll learn how to audit a marketing channel, craft buyer personas beyond traditional demographics, and generate creative growth ideas. We covered: How networking and "give-first" mentality has helped Guillaume's career Why the wrong incentive can force marketers to fall into shady marketing tactics Evaluating the quality and quantity of your sales prospect How Guillaume go about auditing marketing channels Why you can't use the same marketing channels repeatedly How to build a potential buyer profile beyond traditional demographic information How Guillaume find creative ideas for growth campaigns What Guillaume thinks marketers should learn in the next 5, 10, and 50 years Resources: Drift Segment Mention G2 MonkeyLearn NUMA Clearbit MadKudu Intercom Customer Acquisition Cost (CAC) Datanyze Sendoso Gorgias Influence by Robert Cialdini Pre-Suasion by Robert Cialdini Freakonomics Predictably Irrational by Dan Ariely The Choice Factory by Richard Shotton Marketing Psychology: 5 Little Known Facts About Consumer Behavior in Advertising Guillaume’s LinkedIn