How to Do Video Marketing: 9 Effective Tips on Getting Started

Video has exploded on social media in the last couple of years. Are you using video marketing in your business yet? My guest is Jason Hsiao, the founder of the Animoto video maker. In today’s episode, Jason shares how to leverage video to build relationships and sell more (without tons of technical knowledge or expensive equipment).  We discussed: What makes video unique from other content marketing platforms Why you don’t need to spend thousands to create impressive videos The essential social media platform to use when you’re getting started How to discover what video style will captivate your audience The secret behind how long your video content should really be Why it’s okay if 50% of people don’t make it to the end of your video How to transform your text-based articles into exciting videos Why you must tease your best content at the beginning The reason why an authentic brand is more important than being funny Resources https://animoto.com/everyonehatesmarketers Jason Hsiao on Twitter Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity by Kim Scott The Advantage: Why Organizational Health Trumps Everything Else In Business by Patrick M. Lencioni Avoid Marketing Best Practices at All Costs with David Darmamin